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View compareWelcome to our exclusive handloom store, where tradition meets elegance in every weave. Nestled in the heart of South Hyderabad, our store is a sanctuary for connoisseurs of fine textiles and lovers of artisan craftsmanship.
Meet Our Founders
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Mrs Tanuja Kakumani
Co-founder of True Jade LLP and the brand ‘PADUGU’ is a visionary with a background in Interior Design and a deep-seated passion for handloom textiles. Armed with a BSc and an Interior Design certificate, Tanuja brings a keen eye for aesthetics and spatial harmony to her latest venture—a bespoke handloom store that celebrates the artistry of weaving.
With a profound understanding of handlooms and weaving techniques, Tanuja curates a collection that speaks volumes about craftsmanship and cultural heritage. Each piece in her store is a testament to her extensive knowledge and appreciation for the intricate art of handloom weaving. From the vibrant hues of ikat to the timeless elegance of khadi, every textile is carefully selected to showcase the rich diversity of India's textile traditions.
Drawing from her experience in interior design, Tanuja has personally designed the layout and ambiance of the store itself. Every corner exudes warmth and invites exploration, creating a welcoming environment where the beauty of handloom textiles takes center stage.
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Dr. Pavani Vengala
Co-founder of True Jade LLP and the brand ‘PADUGU’ is a trailblazer with a PhD in Pharmaceutical Science and over 15 years of experience shaping young minds through her teaching prowess. Alongside her academic journey, she ventured into the world of real estate, accumulating 5 years of invaluable industry insights. Now, fueled by a passion for sustainability and ethically grounded practices, Dr. Pavani embarks on a new chapter as the founder of PADUGU, an exquisite handloom store that merges tradition with contemporary consciousness.
Driven by her deep-rooted belief in ethical sourcing and sustainable living, Dr. Pavani curates a collection of handloom textiles that embody timeless elegance and cultural heritage. Each piece reflects meticulous craftsmanship and supports artisan communities, ensuring fair wages and preserving age-old techniques. Her journey from academia to real estate has imbued her with a unique perspective, blending academic rigor with entrepreneurial spirit to create a space where artistry flourishes.
Join Tanuja and Dr Pavani on a journey to rediscover the beauty of handloom textiles. Embrace the fusion of art and functionality as you explore their meticulously curated collection, where every thread tells a story of heritage and craftsmanship. And, through thoughtful design choices, they have seamlessly integrated elements that reflect the store's ethos of sustainability and ethical practices.
Inspiration for the logo
At our handloom store, we celebrate the artistry of handcrafted textiles inspired by nature's own master weavers—the weaver birds. Nestled amidst vibrant fabrics and intricate designs, our collection reflects the meticulous weaving techniques that echo the precision and beauty of these avian artisans.
Just as weaver birds skillfully intertwine twigs and grass to create intricate nests, our master weavers deftly interlace threads to craft exquisite textiles. Each piece in our store is a testament to their expertise, showcasing patterns and textures that mirror the natural world. From the delicate patterns reminiscent of bird feathers to the vibrant hues inspired by blossoming gardens, our handloom collection captures the essence of nature's palette.
Just as weaver birds skillfully intertwine twigs and grass to create intricate nests, our master weavers deftly interlace threads to craft exquisite textiles. Each piece in our store is a testament to their expertise, showcasing patterns and textures that mirror the natural world. From the delicate patterns reminiscent of bird feathers to the vibrant hues inspired by blossoming gardens, our handloom collection captures the essence of nature's palette.
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Vision
To be the connection between the creator and seeker of an exquisite, authentic handloom craft. We aspire to be the destination for exclusive handloom collection, synonymous with unparalleled quality, authenticity, and timeless elegance while fostering sustainable practices that honour both the planet and its people.
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Mission
- to curate an extraordinary collection of handloom treasures, that embodies the essence of tradition, innovation, and conscious luxury
- to nurture the heritage of handloom craftsmanship, promoting ethical practices, and, providing an unparalleled shopping experience that celebrates the beauty of authenticity and craftsmanship.
- to foster a more equitable and sustainable futurity for all involved in the journey of handloom craftsmanship.
- to empower artisan communities, promote economic inclusivity, and, safeguard the integrity of handloom heritage for future generations.